Advantages |
Disadvantages |
You can collect data from a large sample of people. |
Closed answers |
You can analyse the data relatively quickly and easily, especially if you are using software packages such as Excel, STATA, SPSS, etc. |
No in-depth information. Responses to the questions are generally not explained. |
It does not require a lot of money if a survey is used and administered online or in person. |
Larger scope for possible misinterpretation by the reader |
The results can be generalised if the sample is representative of the study population |
Risk of poor return/completion rate if surveys not completed face-to-face |