| Advantages |
Disadvantages |
| Provides understanding and description of in-depth experiences by individuals in your strategy, initiative or program. |
Not useful if you want to generalise findings to the whole study population (i.e., findings may be relevant only to one group of individuals that the programme serves). |
| Provides you or the evaluator with an opportunity to explain definitions or questions that are unclear to participants. |
Participants may not feel comfortable verbalising and discussing sensitive topics. |
| You or the evaluator can easily guide and redirect questions in real time. |
Collecting and analysing data can be expensive and time consuming. |
| Findings may be easier to interpret for some of your stakeholders who are uncomfortable with numbers and other forms of quantitative data. |
|
| A useful approach when no readily available, field-tested survey questionnaires or assessment tools exist for the topic you want to explore. |
|
